Organic Purple Basil. This purple basil variety is delicious in vinegars or as a garnish for your favorite meals. Strong flavor well-suited to cooking. Beautiful pale purple flowers with deep purple leaves and stems. As a good source of magnesium, basil promotes blood flow. As a good source of Vitamin A it promotes healthy eyesight. Due to eugenol (a major component of the oil produced by basil’s leaves) it has also been shown to be an effective anti-inflammatory in the same vein as aspirin and ibuprofen.